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ruta sweets

Reels for Rūta, a Lithuanian confectionery factory that has been making sweets in Šiauliai since 1913.

The whole sell is sensory — gloss, snap, the moment a filling gives — so the work is about making people taste with their eyes.

Rūta & gia ram REEL

A reel for the Gia Ram × Rūta soufflés — raspberry and 55% dark chocolate.

The collaboration puts an artist's colour sense onto a 110-year-old factory's product, so the film followed the same order: colour leading, texture just behind. Soft against snap, filmed so you can feel it without tasting it.

Legends of Flavour since 1913 reel

"Legends of Flavour since 1913" — twenty handmade chocolates, eight fillings, from the factory that started in a wooden house in Šiauliai.

Elegance was the brief. Gold, ribbon, low light, unhurried pacing, and a range shown generously enough to feel abundant rather than exhaustive.

REEL FOR Rūta marshmallows

Product reel for Rūta's marshmallows — caramel inside, yogurt coating outside, raspberry powder on top.

Two things had to land: how soft it is and how it tastes. Soft doesn't read on a motionless object, so the reel keeps pressing, pulling and tearing until the texture gives itself away.

Reel for Rūta's "Žara"

Product reel for "Žara", one of Rūta's long-running bestsellers — almonds in white chocolate, flavoured with milk caramel, rum, cognac and amaretto.

Grown-up flavours in a closely matched palette. Shot to feel like the end of an evening rather than a snack: warm low light, amber against cream, colour doing the work copy would otherwise have to.